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As an Independent Financial Adviser with many years of experience I am often asked to exercise my psychic abilities. I’m asked to answer questions like “Where do you think the Global stock markets are going?”, or “a friend has been promised a 15% per annum return on their investment, what do you think?”

I believe these types of questions are asked, because for decades large Investment and Life Assurance Companies have supported mass marketing campaigns in the financial press. The financial press has therefore received enormous advertising revenues from these campaigns which in turn has seen the inevitable growth of the financial industry itself.

However, all these campaigns focus on one common premise which is finding the next ‘must have product’ or the next ‘must have fund’.

This has created an investment market where by retail investors’ clamour for financial promises without too much investigation. Some even being ignoring the old maxim, “If it looks too good to be true, then it probably is”.

With all the broken promises and financial returns, that fall a long way short of the advertising, it’s not a surprise that potential investors are both disappointed and disillusioned with the investment markets. Quite often I have seen people scouring publications and the Internet, to see if they actually bought the ‘prime investment’ they (mistakenly) thought they already had.

For the financial press it makes sense to support these “sales campaigns” from the major investment houses, as it generates more advertising revenue. However, does it make sense for the investor?

The real problem is that finance publications earn revenue from predicting, the next best or worst shares, or financial sectors for the coming year. The retail public lap this up but can they afford the consequences if the financial publications get it wrong?

The plain truth is, giving investment advice boils down to making an almost psychic forecast. The publications are making a forecast, but have no more knowledge of the future than anyone else – you or I included. But how many publications would you sell boast a title like: “We have no idea what’s going to happen with your investment” or “buy our next issue and we offer you the same investments as last month”.

Investors have therefore grown up with the expectation that advisers like myself, (or the financial press) can look into a crystal ball and predict the future…..well we can’t. As the small print says “Investments can go down as well as up”. No one can accurately predict the future. What you do get from us is honest and informed advice, BUT there are no guarantees.

By Hannah Goldsmith – Goldsmith Invest

Tweet at @hannahGfs

Website : https://www.goldsmithfs.co.uk/

Linkedin – https://uk.linkedin.com/in/hannahgoldsmith

My name is Marcus Cauchi. I run a Sandler Training franchise and met Hannah through golf (she beat me). I asked her for help to reduce our business tax burden and maximise our personal savings. Having been sold financial services badly in the past I was reticent to invest the time but Hannah was different. She asked excellent questions and listened for insight and understanding, uncovered some real problems that were costing our business tens of thousands and us personally many thousands annually as a family. She has helped us recover tax, plug gaps in our savings plans and protect the business in the event of either my wife or I falling sick or dying. She used what she learned to develop an effective lifestyle plan and what surprised me most was that she really understood us, our family situation and our ambitions, and communicated what we needed in a way that was non-technical and instantly understandable to someone like me who has a low boredom threshold and limited appetite to discuss financial matters. If you want an honest, no pressure financial advisor who doesn’t sell you anything you don’t need, who tailors her advice to meet your lifestyle choices and serves your best interests then give Hannah a call.

Marcus Cauchi, Sandler Business Consultant- Reading